PRODUCT NEWS RELEASE

MEDIA CONTACT ONLY:
Emerson Hall
TruBody Shaving Gels
info@trubody.com

PUBLIC INFORMATION:
1-888-878-3383

FOR IMMEDIATE RELEASE

New Shaving Product For Men and Women Recaptures, Preserves Natural Skin Texture

"Irresistible new product launches in Houston April 12 during National Public Health Week"

THE WOODLANDS, Texas — Shaving just got better. There's a new standard for men and women shaving products in the 21st century and its' name is TruBody™ Shaving Gels.

Created by Chosen Group Inc. of The Woodlands, Texas, TruBody™ Shaving Gels (www.trubody.com) are exclusive skin conditioning, superior lubricating (non-foaming) shaving gels for men and women. The company has utilized 21st century research in the pursuit of creating a shaving product that delivers 21st century results. The three brands, TruBody™ Shaving Gel For Women, TruBody™ Shaving Gel For Men With Sensitive Skin and TruBody™ Shaving Gel For Men With Razor Bumps are capitalizing on shaving problems experienced often by many men and women— Pseudofolliculitis barbae, also called "shaving bumps," razor drag and burns. Pseudofolliculitis barbae is a condition, which occurs in those who have highly curly hair and who shave.

"As today's consumers are becoming more enlightened, they are demanding excellent results and are actively seeking products using advanced research and natural ingredients," said Emerson Hall, president of Chosen Group Inc., maker of TruBody™ Shaving Gels. "Pseudofolliculitis barbae occurs when shaven hair forms a sharp-edge, and may penetrate the skin from the outside, or may retract back into the skin. As a result of using TruBody™ men that were unable to shave with razors are now doing so with ease and comfort. Women are shaving bikini lines, legs and underarms without skin irritation."

Unlike other shaving products labeled shaving gels, which convert to foam within a few moments once dispersed from their containers, TruBody™ Shaving Gels remain a gel which lubricates and moisturizes the skin, plus there is no detergent-based foam when placed on the face, legs, underarms or bikini area.

The initial consumer test for TruBody™ Shaving Gels was conducted in Houston numerous times during a 10-year period. A formal survey, created by Saurage Research Inc. was performed in December 2001, where the product was tested on 278 people. The product was tested on both male and females and all ethnicities. Results were overwhelmingly favorable when compared to existing shaving products.

TruBody™ Shaving Gels launched an advertising campaign in February 2003 to build brand awareness and encourage trial of its shaving gels. This marketing push reflects TruBody's™ strong commitment to accelerating the growth of its shaving gel products with image campaigns that also highlight product benefits. The campaigns were created by Gilbreath Communications, Inc. of Houston. Radio spots are currently being aired on KCOH-AM, Power 97.5 KRWP-FM, KODA Sunny 99.1 and MAJIC 102 FM. "We have submitted an application to QVC to sell our product on their program, and we've submitted an application to the military," said Hall, a former banker and former Third Class Petty Officer in the United States Coast Guard.

Hall, a shaving bump survivor, says the company plans to generate $1 million in sales in 2003 and $35 million in sales in five years. TruBody™ currently has its products in 17 locations in the Houston area and plans to triple locations by June 2003.

TruBody™ Shaving Gels are available in 4 oz. tubes for a suggested retail price of $11.95. Currently offering at an introductory price of $9.95.

For more information on TruBody™ Shaving Gels call 1-888-878-3383 or visit them on the World Wide Web at www.trubody.com.

 

 

 

•	Fact Sheet
•	Product Sheet
•	Psuedofollicutus